Startups: executia conteaza mai mult decat strategia

Posted by Bogdan Nedelcu on Fri, 11 Jan 2008 19:52:46 +0530 in Online Business

Care sunt prioritatile unui startup si ce il face sa ramana pe linia de plutire?
Pentru un startup este esential sa se autosustina foarte rapid, sa execute produse utile si productive. Pe de alta parte, strategia este un proces cu rezultate pe termen lung. Dezvoltarea unei strategi complexe, este benefica pentru companiile tip locomotiva, stabile si cu o gama de produse ce produc vanzari sustinute.

Execution Counts More Than Strategy: In a big company, managers can often overly focus on strategy. They plot big, company-changing things. They think out-the-box. They pontificate on what they think will drive innovation, quality, service, sales, or whatever it is that they happened to be focused on. This is all fine and good, but it takes a while to measure whether a given manager's strategy was actually "good" (i.e. effective). At startups, managers are more often than not measured by less lofty things: like what they get done, or help get done. Nothing wrong with strategic thinking, but I've never read a Dlibert cartoon where the pointy-haired boss actually did something useful and productive. He's usually doing something "strategic" (and lame).

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