Career Builder a intrat in Romania (Part 1)

Posted by Bogdan Nedelcu on Sun, 17 Aug 2008 05:02:11 +0530 in Recrutare

O stire nu tocmai noua. Despre intrarea Career Builder in Romania s-a mai scris. De fapt, tocmai blogul busola al lui Orlando m-a anuntat si pe mine. Chiar daca la un moment dat am avut tendinte de a descoperi acest "secret" cu ajutorul vizitatorilor ce au intrat pe acest blog, prin cautari de tipul "Career Builder Romania". Semnale pe care, de altfel, nu le-am luat in seama, mergand pe ideea - Nu are cum sa fi intrat Career Builder in Romania si sa nu fi aflat din surse externe. Dar m-am pacalit inca odata. Si in alte tari, Career Builder si-a facut aparitia foarte discret. Mi se pare ca, cel putin mie, aceasta expansiune globala merge pe principiul - Punem platforma acum, lasam siteul vre-o 2 ani sa faca pui, dupa care ne implicam si noi.

Cine este Career Builder?
In 2008, la 13 ani de la lansare, Career Builder a devenit liderul in recrutarea online din US, detinand o cota de piata de 34%, cu peste 23 milioane de vizitatori unici lunar.

Cum a devenit Career Builder cel mai mare site de recrutare din State?
Pe fondul unei strategii nu tocmai bune a principalului competitor Monster.com, Career Builder a avut o crestere accelerata, incepand cu anul 2003. In acel an, Career Builder a intrat intr-un parteneriat strategic cu MSN in valoare de 150 mil $, prin care devenea furnizor exclusiv de continut pentru MSN Careers.

Since the partnership with Microsoft began in January 2004, traffic at CareerBuilder has grown from about 10 million visitors a month to more than 21 million, the companies said.

In mai 2007 parteneriatul a fost prelungit pana in 2013, moment in care MSN a achizitionat si 4% din companie.

Microsoft said Wednesday that it would take a small equity stake in CareerBuilder, a popular job recruitment site operated by three big media companies. The deal deepens an existing partnership in a lucrative category of online classified advertising.

Officials at CareerBuilder and the Tribune Company, one of the current owners, put the stake at 4 percent, though neither they nor Microsoft would disclose the amount invested. The siteâs other owners are the Gannett Company and the McClatchy Company.

Under the deal, CareerBuilder will continue to be the exclusive job search engine on Microsoftâs MSN site through 2013, and will pay Microsoft up to $443 million. The exact amount paid by CareerBuilder will depend on how much traffic MSN drives to the site, the companies said.

Comparare trafic - Careerbuilder.com VS Monster.com